The deepest level of brand transformation.
We build visual languages that customers understand instantly and remember permanently, through design rooted in psychology and semiotics.
Most brands whisper when they should command attention. We design with intention. Every symbol, color, and form serves a purpose backed by research.
The result? Brand identities that don't just look professional—they perform professionally. Your customers recognize you faster, remember you longer, and choose you more often.
How We're Different
Unlike traditional brand identity studios that focus solely on aesthetics, Symbolon Branding operates at the intersection of science and symbolism. We decode the language of visual communication, applying principles from semiotics, neuroscience, and archetypal psychology to create brand identities with genuine symbolic power. Our process goes beyond surface-level design to create meaningful connections that operate on both conscious and unconscious levels—helping your brand not just to be seen, but to be remembered and felt.
Scientific Approach
We transform design from subjective preference to strategic advantage through methodical research and psychological principles that inform every creative decision.
Semiotic Expertise
We craft symbols with intentional meaning, ensuring your brand communicates powerfully across cultures and contexts through the universal language of visual metaphor.
Holistic Strategy
We build brand identity systems that maintain symbolic integrity across all touchpoints, creating a cohesive experience that strengthens with each customer interaction.
Brands with Purpose
These selected case studies demonstrate how we translate complex brand challenges into meaningful visual languages that communicate on multiple levels. From luxury hospitality to premium consumer goods, our approach remains consistent: Every element serves a purpose and nothing is left to chance.
Journey to the Red Planet
We set out to create a conceptual branding and packaging project that would ignite imagination and tell a story unlike any other. Journey to the Red Planet imagines a future where humanity has colonized Mars and, remarkably, begun to import coffee from the red planet itself. This narrative gave us the perfect foundation to explore bold, futuristic design language, while staying grounded in branding principles that communicate clarity, innovation, and adventure.
100 Steps: From Cycladic Charm to Luxury Collection
When the 100 Steps family envisioned expanding their single luxury apartment in Naxos into a distinctive hospitality brand, they needed more than beautiful photography and listings. They needed an identity that would capture the essence of authentic Greek island luxury—one that could evolve from a single property into a recognizable collection. We created a brand rooted in the timeless elegance of Cycladic architecture and the intimate experience of Greek summer, positioning 100 Steps to compete with established boutique hotel chains while maintaining its unique character.
Keyspace: Redefining Professional Workspace Branding
The coworking space market was saturated with bright, playful brands that all looked remarkably similar. Keyspace needed an identity that would stand apart—one that reflected the serious, professional nature of their offering while maintaining approachability for independent workers. We developed a visual language rooted in architectural principles, where the symbol itself functions as both a building plan and a corridor perspective, creating the perfect metaphor for spaces that are simultaneously structured and open, private yet connected.
The Huddle: Where Data Meets Community
The Huddle will be offering small group fitness classes and 1-on-1 coaching in South Manhattan, New York. Contrary to most gyms, The Huddle brings together two modalities to transform the lives of its clients: a proprietary, data-driven approach to performance improvement and an intimate, “team-fitness” perspective on establishing and maintaining results.
The Symbolic Impact
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